Yes! Each pad can be set to a different midi channel, so you could have half of them be on channel 10 (the default), and the other half on 11. You can set this up in both Midi Control Center (which I've found to be a bit buggy at times, and not always transfer over all information) or just do it on the board itself, which probably would be just as fast if not faster once you get used to it.
Otherwise, you could set them to the same channel and just do a midi region split, depending upon what DAW you're using (MainStage/Ableton yes, studio DAWs not as common).