I completely agree.
I bought this product last weekend and after figuring out the device I struggle with a few disappointments.
The idea is to have this product working with ableton. But, when I use this with a drumrack in ableton, the rotary encoders in sequence mode are not very useful as it is hard to turn the knob with the note in the drumrack you want, the accularation is way to fast. This could help me in order to have a more flexible step sequencer with multiple midi notes.
As that is not an option I wanted to disable the knobs from transposing the drumrack, but I can't figuring out how to NOT send any midi note changes.
So, here I'm again struggling to get my idea worked out.