Pitch bend not working

[cygnusus]

Right out of the box on its first use, my newly purchased "49 key AE the lab" controller's pitch bend wheel doesn't work. Any ideas?

I have tried this:
http://www.arturia.com/evolution/kb/?View=entry&EntryID=156

but the wheel isn't even recognized. It is as though the wheel is non-existent.
I tried another midi keyboard controller with the "AE" software and the pitch bend wheel works on that.
Hardware issue??