There is a midi mapping option on the keyboard. By pressing the "map select" button, then the Analog Lab pad, you should set the midi codes for Analog Lab (Don't forget to press the "Map Select" button again to turn it off and keep the "analog Lab" setting) - Also, the Midi codes are permanently mapped for the "Analog Lab" setting AND the "DAW" setting and cannot be changed even in MCC.
If you really need to reset the keyboard, disconnect the USB cable, press and hold the "Oct -" and "Oct +" buttons while plugging in the USB cable and you should see the keyboard lights do their thing.
Also, the MCC program displays the 88 key keylab essential logo (it means you should have the latest MCC update) - When I first got my 49 key controller, it displayed the 49 key logo and when I updated, it displayed the 61 key logo and the last update, it shows the 88 key logo - It's easier to display one photo than to display different pictures of the same controller. Who knows why....
Last but not least, would be really helpful to read the manuals first. I know, we're men and real men never read the directions. We'd rather throw our things against the wall in frustration instead of having to read something - A genetic default in all males.