One of the things I have noticed is that Arturia people have been too modest when marketing Origin. For example, the fact that you can create up to four independent synth lines per *program* (not multi) has not really been broadcast sufficiently. You have four outputs per program, and four programs per multi. This can be very powerful, especially in conjunction with the sequencers (plural). Three sequencers per program, four programs per multi = 12 simultaneous 32-step sequencers! OMG!! And if you include the "Accent" tracks that are part of each sequencer, you could say that you can have 24 32-step sequencer tracks running simultaneously. Show me one hardware or software device that comes close to that...
I recommend a new marketing campaign.