Are you planning to entrust Franco La Muerte with a video tutorial?
I'm not here to advertise his great work even if he deserves it but I have the feeling that Arturia's marketing staff underestimate how important a good and modern tutorial is for such a complex tool.
Some of us choose products according to demos and tutorials available on the net. I was about to buy a SEM after seeing his tutorial just because I realized what can be done in depth. I've seen every video but none of them convinced me like Franco's work did, so it's not only a great way to learn how to use a complex synth but also an initial spark for a sale